Jaguar busca nova agência após críticas ao seu novo rebranding

Por Carro.Blog.Br / Alan Corrêa Por Carro.Blog.Br / Alan Corrêa 14/05/2025 Toque para ver mais

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[{"selector":"#anim-318a9a61-9c3f-4e27-9100-3cdf2315c303","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bac80ab9-f500-480e-9635-a2d19e4c78a5","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b4fc2a3c-8838-4512-96c3-6cfc123ffd92","keyframes":{"transform":["translate3d(-115.87301%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28b5aa62-a227-4799-bb01-6de7f01a20c4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f3e9909-90bc-4736-b10f-49b78a06dfce","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2b5fc0b3-7cdd-4eee-a490-c66548eefb7d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d92563c-533d-4264-baf3-db9319eb16c8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9c1e252-08f9-4893-8ec8-8d6b2e058972","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd17ae7e-49ff-4650-966b-221cc551790d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-767eb21a-62b4-471d-bb1c-2614e4f58618","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O tradicional felino da Jaguar foi mantido, mas posicionado de forma isolada, em fundo listrado, o que desagradou parte dos admiradores da marca. O tradicional felino da Jaguar foi mantido, mas posicionado de forma isolada, em fundo listrado, o que desagradou parte dos admiradores da marca. Toque para ver mais

[{"selector":"#anim-0ae6d01c-d806-476e-819f-f7b93a11112a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f689065-9ca9-4e61-b06d-f067f5541d7d","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e2cae24e-9d74-4920-ae71-42e86bd71aec","keyframes":{"transform":["translate3d(-115.87301%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6c53bdd-a7b7-4346-be6b-1c8016be2bc4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-15861154-42aa-4810-9bf3-209f82e56b59","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-84b7cee5-082b-42b7-abed-715197a6c984","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-754d5293-6c12-4635-95aa-123b5f354bb4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-162b0556-ae24-4b23-91b2-bf1e5fc02155","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4dca9bbd-dcf8-4169-a8b5-0eb08456d7b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12e7b9b4-c16c-4b5c-8454-bd889a0b123a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Desde então, a Jaguar vem reavaliando sua estratégia de comunicação e decidiu iniciar um processo para escolher uma nova agência parceira. Desde então, a Jaguar vem reavaliando sua estratégia de comunicação e decidiu iniciar um processo para escolher uma nova agência parceira. Toque para ver mais

[{"selector":"#anim-8fdafcf3-6ac0-404d-afb5-ee00f378a8f4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1d5ceab-e4fb-4892-a4a3-5d373c75c670","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e52aff45-4b16-4915-8555-f85d7e2dc868","keyframes":{"transform":["translate3d(-115.87301%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e8ec606-2528-41f6-b70b-b465e29737ea","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a85a7769-44fc-43ce-b70f-15df5f33f830","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-fc97e58a-69eb-46d6-80c4-e89d09df02ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-deb9bd48-3d7d-4053-bd14-85bea0b16038","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9eaa5bd-4b26-4436-a29c-1f5de4a65aab","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eec3d761-7a7f-49fd-8099-3426513bc9a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6d9d53a-3f94-4ee0-a0c4-7c465f1a7516","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A marca é atendida atualmente pela Accenture Song, escolhida em 2021. A Spark44, operação interna, também colabora nas campanhas da montadora. A marca é atendida atualmente pela Accenture Song, escolhida em 2021. A Spark44, operação interna, também colabora nas campanhas da montadora. Toque para ver mais

[{"selector":"#anim-af34d187-6d88-4b27-883f-27ff1ffd9e50","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a307d35-7e04-49a7-a04f-2664459d4419","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-254557a6-7843-4199-8634-2967db26f0fe","keyframes":{"transform":["translate3d(-115.87301%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7010ab54-d533-4b7c-bb14-f8954c08f9c3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d02a07d-f24b-411d-a57d-17a37130edb3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Segundo a publicação Campaign, a concorrência foi aberta após a percepção de que a identidade da Jaguar se distanciou demais do setor automotivo. Segundo a publicação Campaign, a concorrência foi aberta após a percepção de que a identidade da Jaguar se distanciou demais do setor automotivo. Arraste Para Cima