A tática da BYD e OLX para dominar: 0km no mesmo lugar de carro usado

Por Carro.Blog.Br / Alan Corrêa Por Carro.Blog.Br / Alan Corrêa Marca chinesa aposta em classificados para alcançar compradores. 15/12/2025 Toque para ver mais

[{"selector":"#anim-a2c6f9f8-33a4-4e7c-8469-12966a66d73d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-4.171096372386497%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-716f40bc-17f1-479f-80e8-62fb03bc91ba","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2d7f37e1-fc04-4c7b-9e29-ec826845bc9a","keyframes":{"transform":["translate3d(0px, 98.97898%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ac0e6c1-e348-4b34-a39f-a7f71a8aa509","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d446a730-ca04-49b4-a21a-f7fc0aea53da","keyframes":{"transform":["translate3d(0px, 194.98414%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31f49e14-e212-4bb2-a82a-cca6f874ab8e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35150a7b-db84-47b9-9106-94fba0d3fe5c","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A BYD decidiu vender carros híbridos e elétricos dentro da OLX, onde milhões já buscam usados, imóveis e serviços todos os dias. Foi aí que tudo mudou…

[{"selector":"#anim-a477a30a-410c-4d8b-a9e2-580982327168 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(19.31524561817058%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c49df384-e8ba-47d3-86e0-c37d21f648de","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3e5629f-ceb0-4130-92cb-847bcfedd6f5","keyframes":{"transform":["translate3d(0px, 98.97898%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3218ebf4-783b-4933-a556-4cd8f8027c47","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-04b84fad-bc04-41aa-b6c3-c6471afdaab7","keyframes":{"transform":["translate3d(0px, 194.98414%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-561f6a20-f0b5-46a3-bc90-05e55b3194ec","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-124cab29-04f3-41a8-a406-37a09fd437b5","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Na prática, a OLX virou uma vitrine das concessionárias BYD, com lojas virtuais ligadas às mais de 200 unidades espalhadas pelo Brasil. E isso muda o alcance…

[{"selector":"#anim-95f520ef-a2bc-4bf7-b044-2b24bdfa3c81 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(7.108301607282087%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a2edf46f-8833-43e6-a2c4-ef9f6fac72b1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3dc9477-704f-4e46-9fea-6074bb0bf1b6","keyframes":{"transform":["translate3d(0px, 98.97898%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-800dfc04-919c-456e-aaa1-0166994643c4","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c468288-c0a3-4058-bf56-79ee3f7d57d8","keyframes":{"transform":["translate3d(0px, 194.98414%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b0f8e69-1fe4-433d-a4b3-4d2261e62dec","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8b0745f-4221-4ae8-9dfa-d877e9312b21","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Quem navega na OLX agora encontra 11 modelos da BYD, com fotos, cidade do revendedor e opção de simular financiamento após cadastro. Mas o impacto vai além…

[{"selector":"#anim-2ce6e13f-c7fb-4396-9110-c9a18a10aeb2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(7.108301607282087%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-47f3b705-b4aa-4ee2-aed3-78fe68f0cca2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd548db9-e08b-46e8-b697-8d177ab5d4e5","keyframes":{"transform":["translate3d(0px, 98.97898%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5905cbb7-79ff-4fc3-8854-028061a7cb65","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79c4bc84-def6-46f8-b2b7-ad45b096858e","keyframes":{"transform":["translate3d(0px, 194.98414%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a57b077-9b72-47d2-aac6-63d4c9c274e0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4eee1999-3278-4a88-a86d-9c0dfe5ff550","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ao aparecer para quem não estava procurando um zero, a BYD amplia o funil e acelera decisões de compra quase por acaso. Mas nem tudo é improviso… Arraste Para Cima