Novo comercial da BMW x2 e BMW iX2 traz Speed Racer e o Corredor X

04/07/2024

Por Carro.Blog.Br / Alan Corrêa Por Carro.Blog.Br / Alan Corrêa Arraste Para Cima

BMW e Ogilvy lançam campanha interativa "A Volta do Corredor X" para promover os novos modelos BMW X2 e iX2 no Brasil. A animação permite ao público decidir os rumos da história.

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A animação interativa coloca o Corredor X ao volante dos novos BMW X2 e iX2. Os espectadores escolhem os caminhos e superam desafios baseados nos recursos dos veículos.

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Tatiana Biasetton, da BMW Brasil, destaca que a campanha une nostalgia e modernidade. A animação está no YouTube, com teasers em redes sociais como META e TikTok.

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A estética da animação mistura o estilo dos animes japoneses com elementos modernos, mostrando os detalhes dos novos modelos BMW X2 e iX2 e atualizando os personagens do Speed Racer.

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O BMW X2 foi redesenhado com foco em robustez e esportividade. O BMW iX2, versão elétrica, oferece tecnologias de assistência ao motorista e novos serviços digitais.

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Os diretores da Ogilvy Brasil destacam a satisfação de criar uma campanha que conecta o passado do Speed Racer com o futuro da BMW, reforçando o compromisso da marca com inovação.

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