Bajaj vs. Honda: a nova concorrência no mercado de motos

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A Bajaj inaugurou sua fábrica em Manaus, Brasil, com capacidade para produzir 20 mil motocicletas por ano. A nova planta emprega 150 pessoas e é a primeira unidade de produção da Bajaj fora da Índia.

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Os modelos produzidos são Dominar 160, Dominar 200 e Dominar 400, com preços entre R$ 16.900 e R$ 24.990. A Dominar 400 é o carro-chefe.

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A produção segue o regime CKD, onde componentes são importados desmontados e montados localmente. A Bajaj pretende produzir 1,5 mil motos por mês.

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O Brasil é um grande mercado, com uma relação de moto por habitante de 29%. A Bajaj busca aproveitar essa demanda crescente para se estabelecer como uma marca competitiva frente a Honda e Yamaha.

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Fundada em 1945 na Índia, a Bajaj é uma das maiores fabricantes do mundo. Com a nova planta em Manaus, a empresa está bem posicionada para conquistar uma fatia significativa do mercado brasileiro.

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