Fiat Pulse Drive cai a R$ 106.990 para brigar com novo VW Tera

Por Alan Corrêa / 22/12/2025

[{"selector":"#anim-cbfe9ba7-f7b8-4223-adce-20e851c99dd4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-12.9582971164048%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1ab824d5-c31f-47af-92a2-0ce235641350","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7cd8f1e1-5804-4eb2-bcf4-f6c1f76575bf","keyframes":{"transform":["translate3d(0px, 95.86969%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f572a0f2-3279-4c23-94fc-55a767e35e5f","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70a4d1d2-8a10-460c-ad04-0cf2283585e1","keyframes":{"transform":["translate3d(0px, 211.11108%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1d89766-cacd-4fbf-8f81-4e0857a3d0f1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-36f28e3f-9e19-4c5b-96b7-2a113c52630d","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7671890-7cbf-40a1-a3d3-67e2c2c1aeec","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-05ba70e6-bfa4-433e-834d-ecf2dd01af09","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":800,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] O Fiat Pulse muda de posição no mercado ao receber um bônus que mexe direto na lógica de compra dos SUVs compactos, obrigando o consumidor a rever prioridades…

[{"selector":"#anim-0172ecae-dcd8-409d-af0d-70eb83d64c23 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-28132860-0b53-4bf8-b619-c81d15863637","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d532b1b2-8c6b-406c-a6c9-b694fe882c7b","keyframes":{"transform":["translate3d(0px, 95.86969%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6f7d3fe-79d7-493a-854e-b2b3dc660bcf","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-431df9c0-df7e-4345-9418-f28b8139d6c6","keyframes":{"transform":["translate3d(0px, 253.6606%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68eb634a-ced5-40c7-8a9f-1e3d447926ee","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-840d55c0-1f16-41b0-a0fc-c58b314f9d89","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8aa5bb49-0682-4d84-9fee-f60f02b3414f","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6fe5cfb0-3caa-44ce-b0ec-0b8609c2206a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":800,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] O desconto não é simbólico, são R$ 7 mil a menos, diferença que pesa na decisão entre câmbio manual e automático no uso diário. E aí…

[{"selector":"#anim-7e25605e-d143-4adc-9779-9d1599ec4384 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-11.248275862322657%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8b883a70-578c-4bdd-b561-09180b2bdee6","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-efe4fe14-5778-4a02-a4f6-cf66c2725073","keyframes":{"transform":["translate3d(0px, 95.86969%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1439f4b-8ae5-4707-96f2-a5736d87df1c","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c5fc58a-ecbb-4dea-b976-194cc58dda14","keyframes":{"transform":["translate3d(0px, 253.6606%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-774f60d9-42f5-42fb-84b5-def360664f66","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b408db68-7b37-4f33-bec6-69a74db5160a","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3cc8f3a6-2711-454c-895d-f152ed68c76f","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a93aed6c-4186-4332-8772-3b42eed95593","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":800,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Com o novo valor, o Pulse encosta nos rivais diretos e cria um dilema prático para quem compra pensando em conforto e rotina urbana. Só que…

[{"selector":"#anim-23a22fc5-4815-4ec7-b521-dbe1fe1dc291 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-cb29c724-c17f-4082-b531-f6dc0a75a0a8","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7abe4bf0-f7fb-4b25-8e0e-d26c55f9092e","keyframes":{"transform":["translate3d(0px, 95.86969%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e03d53e6-92f8-4cec-9fdd-9383671f0834","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ff4d34f-b5eb-46ba-8530-31c33c98712d","keyframes":{"transform":["translate3d(0px, 253.6606%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ab11b71-2834-4ce9-b528-bf70a61d658c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81f790ff-cced-4761-ad6e-bdc57486bf2c","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3809fdac-eda0-46e6-8ee3-01dd39d0a8f2","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-118243f5-3b19-4809-b099-4f3827ac2ae8","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":800,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Para chegar nesse preço, a Fiat fez concessões visuais e limitou versões, um detalhe que passa despercebido para muitos compradores. Ainda assim…

[{"selector":"#anim-5c32fdd6-321f-4e30-8956-c79270f21793 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e6db2692-aebc-40c2-852a-6805227e1384","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-504673fe-2694-4026-a379-5d475f23c810","keyframes":{"transform":["translate3d(0px, 95.86969%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e729af8d-88ec-4851-9676-087811adcdba","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f64b73f-9faf-4347-97ed-855ac1d03157","keyframes":{"transform":["translate3d(0px, 211.11108%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5769caaf-fdae-4d25-99fa-f1c65579f894","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-169b4419-0e16-4b4d-842e-d844e2c9ef56","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab64d3db-bb36-44f6-a28f-aadb456ae13b","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-49c84f4a-a317-447e-bee0-b65c60d39828","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":800,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] O motor 1.3 Firefly segue focado em eficiência e manutenção simples, entregando desempenho suficiente para cidade e trajetos curtos. Mas no fim…

[{"selector":"#anim-dd08c1e8-0ac0-4952-8bd5-e3b1806c6fc4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f4640f3e-3269-4c2b-a548-29bf71054a7b","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83135777-f62d-4715-8a0f-2955dee6f7f6","keyframes":{"transform":["translate3d(0px, 95.86969%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f88370a5-540f-4777-856a-2538b5cc351d","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0365518b-7557-41a0-b435-60c909171ab2","keyframes":{"transform":["translate3d(0px, 255.98619%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0e308d1-9b9e-41f2-8f61-826b061b6259","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98a15e66-8382-4a63-8e5c-ead6ad3cb881","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12922ca4-d918-4f2f-adbf-dbd5a6b21d2c","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a7ff471a-163e-4c69-98bc-6f71ee06fa7b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":800,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Tudo se resume ao número final, R$ 106.990 até janeiro, um valor que muda comparações, pressiona concorrentes e pode decidir a compra. Ver Preço e Fotos