Jaguar demite agência após fiasco no reposicionamento de marca

Por Carro.Blog.Br / Alan Corrêa Por Carro.Blog.Br / Alan Corrêa 13/05/2025 13/05/2025 Toque para ver mais

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[{"selector":"#anim-36d71507-d5b8-4a7f-b8e3-fe606ab3708c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c960b44-cceb-4ace-b84e-6bed63757393","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f43fd9c-8d17-4717-88d7-8280331b2e57","keyframes":{"transform":["translate3d(-115.87301%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9abc2c33-92a8-4bcb-9552-6e7cfef99174","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74d9b37b-9ece-4690-b261-e25f7f1ce624","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-fa96be42-871a-47ba-bccb-6bc7206db3e4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-080132b4-2e9c-45dd-831e-e7f1578ae442","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5ddc562-dd0f-41ba-8f16-e55f1b948f7f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63fc6c7d-e323-4951-a5f3-721c84e51e34","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5cb7dec6-a073-4065-a23f-62b48bb322ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Nas redes sociais, a campanha foi detonada. Fãs falaram em “erro estratégico”, “falta de alma” e “descaracterização total da marca”. Nas redes sociais, a campanha foi detonada. Fãs falaram em “erro estratégico”, “falta de alma” e “descaracterização total da marca”. Toque para ver mais

[{"selector":"#anim-4e8904a5-8996-4130-8c0d-86e8735d2ff5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-315c50a8-5c1b-4c3e-8563-6721f198d995","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08a73753-841f-453a-a816-c3076900ce6b","keyframes":{"transform":["translate3d(-115.87301%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a5e2a64-4b58-469f-bb00-88f649f3aa06","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10532470-a2ff-4a6a-8b47-d6d7be4c17c0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f3962ec5-317e-4525-b696-cda8ff422750","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91371236-a623-426b-9204-8ddd655f2f9b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f93d0831-9a34-4b69-9b98-c7e44aa1ee7b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19248322-6384-4551-8c2f-e55ca0c217b9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b68924c-0935-4dbc-a15b-d522e8b1e2d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A coisa ficou tão feia que a Jaguar demitiu a agência responsável ANTES mesmo da campanha chegar à segunda fase. Foi rápido e direto. A coisa ficou tão feia que a Jaguar demitiu a agência responsável ANTES mesmo da campanha chegar à segunda fase. Foi rápido e direto. Toque para ver mais

[{"selector":"#anim-1142d9d4-3bda-4274-90b1-27175bd8eff7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d3bcb1d-2175-411d-a4a1-2ec8d78dd3aa","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-780ab2bd-1f07-4b0e-8d45-2c2f917cc597","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55dcf4a4-aa16-40e7-b072-7348442d1af9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5387e458-234d-4423-ad69-8385fa26f2cb","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-bbe84a15-1033-4863-9662-e46ab89fa866","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0a02c1b-29bc-4f98-9f1f-50a2a9efdc7d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00cc7ade-9533-4936-9a96-7831e4f6329a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-412596a6-b457-4dd0-b0d3-69ace528f69f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3058af60-fbce-42e0-ae9d-dc7e08c111f3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A promessa era atrair novos públicos, mas o tiro saiu pela culatra. Em vez de admiração, a marca ganhou desconfiança e críticas. A promessa era atrair novos públicos, mas o tiro saiu pela culatra. Em vez de admiração, a marca ganhou desconfiança e críticas. Toque para ver mais

[{"selector":"#anim-d08e69dc-4cec-4017-8501-c6917b45bf9f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-abf93fa8-2132-4c4d-84b9-a043906b826d","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bbe26d6b-a7d0-4912-a12f-5260272bbc60","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a49b459-c49c-4d29-ae69-e81017052c61","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-daada537-b409-45de-a278-a1909a6de171","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-6090c386-33cc-4075-a57b-639e843f4279","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-39cf563b-c9fe-4962-bee7-53b2eaea365e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62aa0fe9-614d-43ed-9dd7-40dde448dc88","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b7b5ca5-4eda-459f-ac99-61a373778eda","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-47a096d4-db02-4f83-8dac-a8113bcd5453","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Agora a Jaguar está reavaliando toda sua estratégia de comunicação e busca uma nova agência que respeite seu legado. Agora a Jaguar está reavaliando toda sua estratégia de comunicação e busca uma nova agência que respeite seu legado. Toque para ver mais

[{"selector":"#anim-cb9f94c8-0be1-4faa-bf1d-909625660787","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6be0cf8b-8c2c-4f9f-8d9a-4221364b77e6","keyframes":{"transform":["translate3d(0px, -141.84702%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9ac8dc9-49d3-40b2-96ce-8b20195732b3","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5782b0bc-2b93-4de3-8681-27703ed3c94d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6fcd79df-7394-4e82-b83c-ad15c56ac446","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] A lição ficou clara: inovar é preciso, mas esquecer a essência da marca pode custar caro — até pra uma gigante como a Jaguar. A lição ficou clara: inovar é preciso, mas esquecer a essência da marca pode custar caro — até pra uma gigante como a Jaguar. Arraste Para Cima