O SUV que uniu monstro e um robô – veja a campanha do Citroen Basalt

O SUV que uniu monstro e um robô. Veja a campanha do Citroen Basalt.

04/11/2024 Por Carro.Blog.Br / Alan Corrêa Por Carro.Blog.Br / Alan Corrêa Arraste Para Cima

[{"selector":"#anim-43b11f78-4a29-4d54-961f-deb6b891f291","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d444bc58-dac9-4d13-84e1-03a78f9f037b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec59b706-3c79-4a28-8b50-cfeda621672c","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a191756c-a5b8-4bdf-bdc6-ad2e9589c735","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4cca945d-8dcc-42c1-99ea-7c53513f8d9d","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 43.68470%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d9746b8-42a6-486e-98a4-58265158d686","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84ae1cef-32f4-4e0f-a83f-d2e105a56ff6","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 40.69326%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c92f11d-787c-430c-8afe-71841be9e811","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ebb4935d-c3da-41f2-a8ce-2f733aab3800","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 37.70180%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d78f5682-ad1f-4233-a823-255a2413291d","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e732085-4a9c-4147-9f81-799c2d48a29c","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 34.71036%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69367e20-9e41-46cb-854c-df745d7da416","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-276a954e-e419-403e-9be3-57e2c6b933ec","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 31.29156%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A Citroën lançou uma campanha para o SUV Coupe Basalt, onde um monstro e um robô interrompem uma batalha urbana e iniciam uma conversa sobre as funcionalidades e design do veículo. Arraste Para Cima

[{"selector":"#anim-3f546c71-53ae-44bb-a355-8849ae53d9fa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ed222798-a01a-4bd6-a6dd-58a9bfcbee1e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d07927b-7401-4890-b449-72a07f11e73c","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8cab0577-5107-43f8-8b60-7de091ea92d3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c4b7939-c1e1-4eba-b954-a8ad42955ed2","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 43.68470%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb3f5d3e-3b4a-4051-9695-f0e9d6931e3c","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2e283cf-95ac-4cfc-8223-173f0ca07499","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 40.69326%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19fba898-a33d-4922-bcbc-b504dd073bc7","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-851ead6f-5fa3-442c-a085-979eaf73413f","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 37.70180%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3cd29157-6024-4b13-8547-7b2b404de855","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-680591cc-0d00-464e-aa30-56c1446c2dbd","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 34.71036%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69a18963-6ed4-4fcd-86f1-86b1f6ccf484","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65ec15eb-fd13-4bd2-a300-73e3501421a8","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 31.29156%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O Citroën Basalt Shine é exibido na campanha com motor Turbo 200 e transmissão CVT, destacando o foco da marca em desempenho e tecnologia, buscando atrair perfis variados de consumidores. Arraste Para Cima

[{"selector":"#anim-632005f5-a383-4a8c-a29d-7e1dc902dff4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70e1b825-74cc-45b4-b257-d296d60f8da6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff946036-2e21-4000-bdda-791161ed620d","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d088e199-3d1f-4797-a45b-4d944067ac9e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-afc7b7b7-742f-4ab3-86ec-0ba20d5d3005","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 43.68470%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-108219be-cbd6-4db2-a1e8-19c739efd435","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf9a5a8b-8be7-4eb2-b695-64bbfc52e19b","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 40.69326%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-064bae84-5701-4674-867b-849de320c830","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27192bba-8777-4db4-94f2-4818aa85eb58","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 37.70180%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-943e2015-d9fe-4994-9f89-042ececa7422","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c66625c6-7f1d-423b-aaa0-6f7488ed3811","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 34.71036%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bae7b586-49c8-4ebf-adde-dc48e84ed0c4","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a42aaa8-2f89-4313-bb9e-fc934871fc54","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 31.29156%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Produzida com captura de movimento e computação gráfica, a campanha traz o SUV em um cenário urbano de ação, ressaltando suas funcionalidades e posicionamento competitivo no mercado. Arraste Para Cima