Rei do futebol: Pelé virá símbolo em comercial do BYD King

Por Carro.Blog.Br / Alan Corrêa Por Carro.Blog.Br / Alan Corrêa 26/06/2024 26/06/2024

O BYD King chegou ao Brasil com a meta de superar o Toyota Corolla no segmento de sedãs híbridos. A campanha publicitária usou imagens de arquivo do jogador Pelé, narrada por Paulo Miklos.

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A associação com Pelé no comercial visa reforçar a imagem do BYD King como o "novo rei das ruas". A escolha de usar imagens de arquivo do jogador respeita sua memória e evita polêmicas.

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O BYD King é um sedã híbrido plug-in, podendo rodar alguns quilômetros apenas com eletricidade. Seu preço competitivo começa em R$ 175.800, oferecendo uma alternativa ao Toyota Corolla.

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Apesar das vantagens, o BYD King carece de alguns recursos presentes no Corolla, como o pacote ADAS e teto solar. A simplicidade do Corolla ainda é um diferencial importante para muitos consumidores.

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A entrada no mercado brasileiro representa um passo significativo para a presença das montadoras chinesas. Combinando tecnologia e preço competitivo, a BYD busca atrair consumidores locais.

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