Tem app Temu no Brasil? Conheça rival da Shein nas compras online

Por Carro.Blog.Br / Alan Corrêa Por Carro.Blog.Br / Alan Corrêa 06/06/2024 06/06/2024

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Registrada no programa Remessa Conforme, da Receita Federal, a Temu poderá importar mercadorias abaixo de US$ 50 (R$ 264) sem imposto de importação, facilitando sua entrada no mercado.

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Diferente da Shein, que foca na moda, a Temu oferece uma variedade maior de produtos, incluindo eletrônicos, roupas, brinquedos, itens para casa e produtos para pets.

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O aplicativo da Temu já está disponível para download no Brasil, com mais de 3 milhões de avaliações e uma média de 200 mil downloads mensais, mas as compras ainda não foram habilitadas.

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Em 2024, a Temu vendeu US$ 13 bilhões (R$ 68 bilhões) e projeta triplicar esse valor globalmente, o que indica seu potencial de crescimento no mercado brasileiro.

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A Pinduoduo, proprietária da Temu, ultrapassou o valor de mercado da Alibaba. Avaliada em US$ 195 bilhões (R$ 1 trilhão), a empresa causa preocupação entre os concorrentes.

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A reputação da Temu em outros países é marcada por atrasos na entrega e avaliações medianas, o que pode levantar dúvidas sobre sua confiabilidade no mercado brasileiro.

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