Toyota Hilux vai ganhar irmã menor para disputar com Fiat Toro em 2026

Por Alan Corrêa Por Alan Corrêa

A Toyota colocou o novo Prius no centro de sua estratégia e passou a usá-lo como base técnica para uma picape híbrida menor que a Hilux, mirando um segmento que cresce rápido.

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Essa futura caminhonete nasce com um objetivo claro, enfrentar Toro, Rampage e Maverick, modelos que hoje ditam preço, margem e comportamento do consumidor no Brasil.

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O Prius atual concentra soluções que a marca pretende escalar, como a arquitetura TNGA e o sistema híbrido plug-in, tratados internamente como referência para novos projetos.

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Executivos da Toyota já admitem que a decisão de produzir a picape foi tomada, o debate agora é quando lançar, sinal de que o projeto saiu do papel.

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No Brasil, o tema ganha peso com o plano de investimentos da marca em São Paulo, reforçando a ideia de produção local e foco em volume.

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Se vier com tecnologia híbrida inspirada no Prius, a nova picape pode forçar concorrentes a reagir, pressionando preços e mudando o equilíbrio do segmento.

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