Volkswagen Tera, BYD Shark e Toyota Corolla lideram buscas no Google

Por Alan Corrêa Por Alan Corrêa

O comportamento do consumidor brasileiro mudou em 2025. As buscas por carros mostram menos interesse por modelos populares e mais atenção a SUVs, picapes e tecnologias novas.

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Modelos de entrada que antes lideravam pesquisas, como hatches compactos, desapareceram do topo. O foco agora é valor agregado, robustez, conectividade e algum grau de eletrificação.

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A Volkswagen assume o protagonismo com o Tera, SUV compacto que lidera as buscas após a estreia. O interesse digital acompanha o movimento de vendas registrado ao longo do ano.

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As picapes ganharam espaço definitivo nas pesquisas. BYD Shark, Fiat Titano e Ford Ranger aparecem entre os mais buscados, mostrando força além do uso profissional.

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Marcas chinesas deixam de ser curiosidade e passam a ser opção real. O consumidor pesquisa autonomia, consumo e soluções híbridas com mais atenção e menos desconfiança.

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O ranking reflete um novo perfil de compra, mais racional e aspiracional. Para entender os números completos e o impacto no mercado, vale conferir a matéria na íntegra.

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