Honda Estreia Marca 'Ye' na China: Novo concorrente da BYD

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Honda lança a marca Ye na China para veículos elétricos. A montadora japonesa visa recuperar a participação de mercado após uma queda de 10% nas vendas.

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A nova marca Ye foca exclusivamente em elétricos, com Honda buscando melhorar sua posição contra marcas chinesas competitivas como a BYD.

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Ye se junta a outras submarcas da Honda, e:N e Lingxi, dedicadas a elétricos. O mercado chinês mostra grande interesse por modelos eletrificados.

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A BYD lidera com preços competitivos, forçando marcas como Honda e Toyota a se atualizarem. Honda responde com lançamento de modelos Ye até 2027.

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Honda revela planos para Ye: lançamento de seis novos modelos elétricos na China até 2027, começando com os SUVs Ye P7 e S7 ainda este ano.

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[{"selector":"#anim-72907dbe-314a-4ad5-837c-087ec9aaa58f","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ab998ad-8245-4a60-90eb-65307a2d3275","keyframes":{"transform":["rotate(-180deg) translate3d(0px, -74.45394%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d720f580-c4df-4e32-ba42-c4c80f4bd69e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1dda7001-a4bc-4835-a629-80f9b6c2d97b","keyframes":{"transform":["translate3d(0px, -120.80808%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-278ebbed-952b-40a6-8728-bb7841f6d39e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8295d6d2-e9e2-4bbc-a93b-edefbfdd3d76","keyframes":{"transform":["translate3d(0px, 233.26257%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f03afad-6de2-4660-a226-469f98501c5c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd13d747-80d0-456d-8191-519df69c77b6","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 59.06933%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f68316f-cc33-49c6-9a84-0fe8271f6997","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-24bd39d0-1fad-435e-8dbd-9886bfe6f8dd","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 52.23172%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d40f2709-13c7-4af4-ba54-62fea63ac768","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7aba3a4-00d5-47a8-811b-a9ec64501fa9","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 46.24882%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e944647-3cdb-4ea0-8d31-d0723b8fd79c","keyframes":{"opacity":[0,1]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5792447a-01c6-42d3-a15a-a4eafc3e48dc","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 37.70180%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":550,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ccf6e12d-fc90-47e1-85f9-c263768fdb90","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f5a13689-436f-44d8-9da8-a5cce06b552d","keyframes":{"transform":["rotate(-180deg) translate3d(0px, 31.29156%, 0) rotate(180deg)","rotate(-180deg) translate3d(0px, 0px, 0) rotate(180deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ver Mais

[{"selector":"#anim-fdd91715-afe6-43c7-935d-1698baf5cce2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdf70f55-ac9c-48c6-a5f5-28aca9f06103","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f675704-598d-4c0e-be96-41ceb1863205","keyframes":{"transform":["translate3d(-91.66667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd61c74c-addf-4b28-8806-3986becf8276","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a68ec64f-cddc-495a-940e-d42d15dac95b","keyframes":{"transform":["translate3d(80.33334%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f324d21-4c6e-4a72-9645-006c16a3788b","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a9298ee-924d-42cf-b421-2ee054a04ed5","keyframes":{"transform":["translate3d(125.96686%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5efd66e0-40c6-4cea-9a0a-d78d028ad3ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c15a5036-c775-42f5-b6a2-3334520561a3","keyframes":{"transform":["translate3d(-142.98245%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Os valores são aproximados e podem conter imprecisões técnicas. Informações podem não estar atualizadas. Material ilustrativo sem valor para efeitos jurídicos. Ver Mais Notícias Carros e Motos